top of page

Don't Get Hooked: How to Recognize and Avoid Email & Meta Scams

In today's digital age, scams and phishing attempts are lurking in our email inboxes, just waiting to prey on the unsuspecting.

One of the most common tactics scammers use is the classic "Your Account Will Be Closed" email. In this post, we'll delve into these fraudulent messages and equip you with the knowledge to recognize and avoid them.

In the social media realm, it's crucial to be aware of the tactics scammers use. They play a game, often sending multiple alarming messages that make it sound like your account has violated a term and will be closed. They try to trick you into clicking a link, and once you've click, they've got their foot in the door.

These scammers swiftly seize access to your account, taking control, changing the password which results in locking you out.

It's a nerve-wracking experience when you discover your social media territory has been hijacked. But the drama doesn't end there; they'll then demand a ransom. Surprisingly, many victims—yes, even fellow permanent makeup artists—have shelled out exorbitant sums, with some forking over as much as $2500, just to reclaim their accounts. Falling victim to these scams means not only losing money but also dealing with a blatant invasion of privacy and the looming threat of identity theft.

Staying savvy and well-informed is our best line of defense against these dangers. Remember, knowledge is power. Here are some things to look for when you receive a suspicious email.

1. The Urgent Threat

Scammers often try to manipulate your emotions by creating a sense of urgency. These emails claim that your account will be closed, suspended, or locked if you don't act immediately. They want you to react without thinking.

Here is an example of a Urgent meta message you might receive..... see how the user name is "Advertising Platform" *This is a scam*

2. The Generic Greeting

Phishing emails often start with a generic greeting like "Dear Customer" or "Hello User." Legitimate organizations usually address you by your name or username.

3. Check the Sender's Email

Always check the sender's email address. Scammers may use a slightly altered version of a legitimate domain (e.g., instead of

If in doubt, visit the official company website by typing the URL directly into your browser.

See how this message was sent to me via and is supposed to be from "Meta for Business" *This is an email scam*

4. Misspellings and Grammatical Errors

Scam emails often contain misspellings, grammatical errors, or awkward phrasing. A reputable organization typically reviews and proofreads their communications.

Can you spot the grammatical error in this email below? *This is an email scam*

5. Unusual Requests

Be wary of emails requesting sensitive information such as passwords, credit card details, or Social Security numbers. Legitimate organizations will NEVER ask you for this via email.

This email below is an example of a company asking me to "submit" information that they already would have on file. *This is an email scam*

6. Don't Give In to Fear

Scammers might threaten to close your account, unpublish your ads or severe consequences if you don't comply. This email looks very legit but it is not from meta, I did not respond or click anything and my account is still active.

Remember, legitimate organizations won't resort to threats in their emails. *This is an email scam*

7. Verify with the Organization

If you're in doubt about an email's legitimacy, reach out to the organization using official contact information on their website, not the details provided in the email.

*When in doubt use Google

8. Report Suspicious Emails

Most email providers offer the option to report suspicious emails as phishing. Use this feature to help protect others.

Scammers rely on deception and fear to trick you into taking actions that could compromise your personal information and security. By staying informed and vigilant, you can avoid falling victim to these malicious email scams.

Always err on the side of caution and think twice before clicking on any email link.

Kelly Martinez is a paramedical permanent makeup artist, owner of INKredible PMU and host of The Scottsdale Permanent Makeup & Aesthetic Conference. She has been featured in, Biz Bash & Shoutout Arizona. Be part of her vibrant beauty community here.

16 views0 comments


bottom of page